Case Study: Zentara × Rehab — $5M/Week to $10M in 6 Weeks with GHL Performance Marketing
Snapshot: Massive Growth in 6 Weeks
Here’s how the numbers told the story at Rehab:
| Metric | Before | After | Delta |
|---|---|---|---|
| Weekly Revenue | ≈$800k/wk | $5.0M/wk (peak) | $10M total / 6wk |
| Paid-Ads Revenue (wk) | $650k | $3.2M | +392% |
| ROAS | 1.5× | 6.4× | +4.9× |
| Lead → Admit/Enroll | 3.9% | 16.8% | +12.9 pp |
| Cost per Lead (CPL) | $95 | $28 | −71% |
| Customer Acquisition Cost | $740 | $215 | −71% |
| Speed-to-Lead | 5h 12m | 41s | −99% |
| Consult Attendance Rate | 52% | 83% | +31 pp |
| Manual Hours Saved | — | 60+ / month |
The Challenge: Speed, Compassion, Compliance
Rehab needed to pour fuel on demand generation—without losing sight of compliance, sensitivity, and especially speed. Their pipeline was bottlenecked. Multiple tools wasted time. Attribution was murky. Worst of all, slow responses meant high-intent patients would vanish—gone before the team could make contact.
The Mission
- Build a measurable, end-to-end funnel right inside Go High Level (GHL)
- Centralize every channel—no more app sprawl, no more context switches
- Crush response times, putting sub-minute speed-to-lead at the center
- Turn paid media from a question mark into a real, predictable growth lever
- Stay within compassionate, privacy-conscious bounds throughout
Zentara’s Playbook: GHL as a Growth Engine
1. Marketing Redesign (Conversion Engine)
- Offer & ICP clarity. Rehab’s messaging was reframed for their main cohorts: self-pay clients, and those seeking insurance-covered care. By aligning to each stage of the journey (“readiness to change”), the value prop always met the moment.
- Full-funnel rebuild. We launched mobile-first landing pages, PHI-safe intake forms, and trust-building blocks (“Speak with an admissions specialist” CTAs, testimonials, recovery stories).
- Data that sticks. Attribution gaps? Closed. Combining server-side events with GHL native forms meant no patient slipped through cracks.
- Outcome: Landing-page conversion rate soared from 7.9% → 21.3%. Qualified pipeline up 3.4× by Week 2.
2. Channel Management (One Command Center)
- Unified in GHL. Email, SMS, chat, call tracking, calendar scheduling… everything in one dashboard.
- Orchestrated journey. The path: Education email → consult offer → insurance verification → nurture to admission.
- Content cadence. Weekly value drops, stigma-reducing FAQ drips, and case studies kept the conversation warm—even for those not yet ready.
- Outcome: Reply rates up 2.5×; rolling pipeline coverage extended from ~2 to 6+ weeks.
3. Rockstar Automation (Speed, Show-Ups, Results)
- Lightning speed-to-lead. Every high-intent inquiry triggered instant SMS, email, and a 2-minute callback task.
- Never miss a chance. Missed call? Automated text with a 1-tap booking for the next available consult.
- Lead scoring. The hottest leads (opens, clicks, depth, call outcomes) always reached a real human first.
- Attendance up. Confirmations → T-24h primer → T-2h SMS reminder → follow-up for no-shows. No more empty consult slots.
- Outcome: Median first touch: 41 seconds. Over 60 manual hours saved per month—so the team could focus on care, not chasing forms.
4. Paid Ads That Print Receipts
- Restructured account. Prospecting, retargeting, and referral/loyalty all got their own clean tiers. Creative was mapped to decision stage and compliance needs.
- Creative lab. 20 ad hooks x 8 formats, rolled up weekly. Under-performers? Pruned without mercy. New angles every 7–10 days.
- Spend smart. 42% of waste paused, with all rockets aimed at top-performing ad sets.
- Next-level targeting. High-LTV lookalikes built from real, closed-won and verified patient approvals. Warm retargeting focused on direct “Book a consult” CTAs, layered with proof and trust.
- Outcome: ROAS lifted from 1.5× to 6.4×. Paid revenue stabilized at ~$3.2M/week by week 4, with peak jumping to $5M on the best weeks.
Key Outcomes at a Glance
| Metric | Before | After | Change |
|---|---|---|---|
| Weekly Revenue | ≈$800k/wk | $5.0M/wk (peak) | $10M total / 6wk |
| Paid-Ads Revenue (wk) | $650k | $3.2M | +392% |
| ROAS | 1.5× | 6.4× | +4.9× |
| Lead → Admit/Enroll | 3.9% | 16.8% | +12.9 pp |
| Cost per Lead (CPL) | $95 | $28 | −71% |
| Customer Acquisition Cost | $740 | $215 | −71% |
| Speed-to-Lead | 5h 12m | 41s | −99% |
| Consult Attendance Rate | 52% | 83% | +31 pp |
| Manual Hours Saved | — | 60+ / month |
“We Went from Chasing Inquiries to Onboarding Patients—Fast.”
“Zentara didn’t just ‘run ads.’ They installed a growth machine with empathy and speed. We went from chasing inquiries to onboarding qualified patients—fast.”
— Operations Lead, Rehab
Why Did This Work So Well?
- Clarity over clutter: Every message and touchpoint was tailored for the right cohort, at the right time.
- System > software: GHL was just the tool; Zentara made it work with process, playbooks, and guardrails so nothing fell through the cracks.
- Speed closes gaps: Response times under a minute meant competitors never reached the best leads.
- Creative as a repeatable system: Dynamic ad variants, focused testing, and disciplined budgeting meant gains compounded all campaign long.
- Compliance baked in: Trust, privacy, and eligibility checks were embedded at every single step.
What You Get With Zentara
- Zentara Growth OS: GHL snapshots preloaded with proven funnels, automations, calendars, reporting—deployed at lightspeed.
- Performance Marketing Engine: Ad account restructures, creative lab, and weekly optimization sprints built for relentless improvement.
- Full-Funnel Redesign: Every page, offer, form, and consult flow conversion-tuned and privacy-aligned.
- Revenue Reporting: Source-to-admission dashboards that finally align ops, marketing, and outcomes.
Ready to Scale Like This?
Chasing $5M/week—or a $10M, 6-week sprint—doesn’t mean adding more tools. The system behind your tools is what hits goals.
Claim your free 20-minute GHL Growth Audit.
We’ll map your funnel, surface 3–5 fast wins, and show you the exact snapshot we used to help Rehab.
Sign up here: https://zentara.xyz/schedule-call
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