Case Study: Zentara × Puffinvape — $2M/Week to $10M in 6 Weeks with GHL Performance Marketing
The Challenge
Puffinvape was ready to scale. But as with a lot of high-demand direct-to-consumer brands, they hit three big roadblocks:
- Fragmented marketing tools
- Slow follow-up with new leads
- Murky attribution (not knowing exactly what was working)
And, stacking compliance and age-verification requirements on top? That’s a next-level headache.
The solution: build a growth system in Go High Level (GHL) that’s fast, measurable, compliant, and runs without ballooning headcount.
Key Results: Before & After (6-Week Sprint)
| Metric | Before | After | Delta |
|---|---|---|---|
| Weekly Revenue | ~$450k/wk | $2.0M/wk | $10M total |
| Paid-Ads Revenue (wk) | $300k | $1.3M | +333% |
| ROAS | 1.4× | 6.0× | +4.6× |
| Lead → Customer | 5.1% | 18.6% | +13.5 pp |
| Cost per Lead (CPL) | $68 | $19 | –72% |
| Customer Acquisition Cost | $280 | $92 | –67% |
| Speed-to-Lead | 5h | 39s | –99% |
| Checkout Completion | 43% | 69% | +26 pp |
| Repeat Purchase (30d) | 18% | 33% | +15 pp |
| Average Order Value (AOV) | $48 | $62 | +29% |
| Manual Hours Saved | — | 50+ /month |
Zentara’s Playbook: How We Did It (Powered by GHL)
1. Marketing Redesign (Conversion Engine)
- Offer Clarity: Sharpened the value proposition for both D2C and wholesale buyers.
- Full-Funnel Rebuild: Mobile-first pages, straightforward forms, age-verification FAQs, risk-free bundle and subscribe offers.
- Measurement That Sticks: GHL forms plus server-side events closed attribution gaps across ad platforms and email/SMS.
Outcome: Landing-page conversion rate jumped from 8.4% to 22.1%. The qualified pipeline more than tripled by Week 2.
2. Centralized Channel Management (One Command Center)
- Everything in GHL: Pulled email, SMS, webchat, calendars, sales/support tickets, and even reviews into a single dashboard.
- Lifecycle Orchestration: Cart recovery, win-back, replenishment, and VIP/wholesale nurture flows automatically triggered.
- Consistent Content: Weekly value drops, compliance-safe promos, and 30-day win-back loops.
Outcome: Reply rates increased by 2.6×. Pipeline coverage went from ~2 to 6+ weeks.
3. Business Automation (Speed, Show-Ups, Retention)
- Speed-to-Lead: Instant SMS + email + 2-minute callback for wholesale/high-intent leads.
- Missed Call = Text-Back: Automated SMS with a direct booking link.
- Scoring + Prioritization: Opens, clicks, PDP (product detail page) views, and replies float “hot” leads to the top.
- Smart Reminders: Order confirmation > 24h pre-purchase check-in > 2h last-call SMS > automated replenishment at days 21 and 45.
Outcome: First response time fell to 39 seconds. Team saved 50+ manual hours per month.
4. Paid Ads That Print Receipts
- Account Structure: Tiers for prospecting, retargeting, and retention. Every ad mapped to customer intent.
- Creative Lab: 18 hooks × 7 creative types. Weekly roll-ups, relentless pruning, and new angles every 7–10 days.
- Budget to Winners: Paused ~40% of wasted spend, doubled on the top performers.
- Audience Design: Lookalike audiences seeded from high-LTV buyers, warm retargeting with bundle/subscription offers.
Outcome: ROAS increased from 1.4× to 6.0×. Paid ads revenue stabilized at $1.3M/week by Week 4. Total weekly revenue hit a $2M peak.
Key Charts
- Weekly Revenue Over 6 Weeks (Total $10M)
- ROAS (Before vs After)
- Cost per Lead (Before vs After)
- Paid-Ads Revenue per Week (Before vs After)
Want specific visuals? Check our case studies.
Numbers That Matter (All in One Table)
| Metric | Before | After | Delta |
|---|---|---|---|
| Weekly Revenue | $450k/wk | $2.0M/wk | $10M/6wks |
| Paid-Ads Revenue (wk) | $300k | $1.3M | +333% |
| ROAS | 1.4× | 6.0× | +4.6× |
| Lead → Customer | 5.1% | 18.6% | +13.5 pp |
| Cost per Lead (CPL) | $68 | $19 | –72% |
| Customer Acquisition Cost | $280 | $92 | –67% |
| Speed-to-Lead | 5h | 39s | –99% |
| Checkout Completion | 43% | 69% | +26 pp |
| Repeat Purchase (30d) | 18% | 33% | +15 pp |
| Average Order Value | $48 | $62 | +29% |
| Manual Hours Saved | — | 50+/mo |
The Client’s Words
“Zentara didn’t just run ads—they installed a growth machine. We went from chasing leads to choosing customers.”
— Operations Lead, Puffinvape
Why It Worked
- Clarity over Clutter: Laser-targeted offers and a clear ideal customer profile.
- System over Software: GHL only worked because Zentara built process and playbooks on top.
- Speed Sells: Sub-minute follow-up closes deals before competitors can even blink.
- Creative as a System: Continual hook testing, smart budget allocation, and weekly creative refreshes.
- Compliance-by-Design: Every step—age gates, disclaimers, real-time verification—is embedded without friction.
What You Get with Zentara
- Zentara Growth OS (GHL Snapshot): Proven pipelines, automations, calendars, and reporting—installed fast.
- Performance Marketing Engine: World-class media account setup, creative lab, and optimization sprints.
- Full-Funnel Redesign: Conversion-first pages, forms, bundle/subscription offers, and trust signals.
- Revenue Reporting: Source-to-sale dashboards, so you know where every dollar comes from.
Ready for Your Own Growth Sprint?
You don’t need “more marketing tech.” You need a system that actually drives and tracks growth.
Claim your free 20-minute GHL Growth Audit.
We’ll map your funnel, surface 3–5 quick wins, and show you the exact system we used for Puffinvape.
Generated on Aug 23, 2025 • Zentara Performance Marketing on GHL
