Case Study: Zentara × Procon — $3M/Week to $7M in 6 Weeks with GHL Performance Marketing
Growth At A Glance: The Zentara × Procon 6-Week Sprint
Here’s what happened when Procon teamed up with Zentara for a full-stack performance marketing overhaul, fueled by Go High Level (GHL):
| Metric | Before | After | Delta |
|---|---|---|---|
| Weekly Revenue | ≈$500k/wk | $3.0M/wk (peak) | $7M total / 6 weeks |
| Paid-Ads Revenue (wk) | $240k | $1.45M | +504% |
| ROAS | 1.4× | 5.8× | +4.4× |
| Lead → Customer | 4.9% | 17.2% | +12.3 pp |
| Cost per Lead (CPL) | $64 | $20 | −69% |
| Customer Acquisition Cost (CAC) | $290 | $96 | −67% |
| Speed-to-Lead | 6h | 43s | −99% |
| No-Show Rate | 38% | 15% | −23 pp |
| Average Order Value (AOV) | $180 | $245 | +36% |
| Manual Hours Saved | — | 40+ / month | — |
The Client & The Challenge
Procon had one of those “great problem to have” situations: tons of demand, but growth was stuck. Their issues? Tool sprawl, slow follow-ups, and sketchy attribution—basically every bottleneck that turns performance media into a guessing game.
Enter Zentara. Our job: design and install a growth system that’d break the bottlenecks—without hiring a single extra body.
Objectives: What Procon Needed
- Spin up a true full-funnel growth operating system using Go High Level (GHL)
- Centralize every customer channel and hit replies in under a minute
- Turn paid media from “just ads” into a predictable, scalable growth lever
Zentara’s Playbook: Powered by GHL
Here’s the full play-by-play of how the sprint went down:
1. Marketing Redesign (Conversion Engine)
- Crystal-clear offers & ICP: We drilled deep on value props for Procon’s perfect customers, then tuned messaging to every funnel stage.
- Full-funnel rebuild: Mobile-first pages, zero-friction forms, instant credibility blocks, and hard-to-resist risk-reversal CTAs.
- Proper tracking: GHL forms and server-side events to finally close the loop on ad–web–CRM attribution.
- Result: Landing page conversion jumped from 8.1% to 21.9%. Pipeline of qualified leads 3× by the second week.
2. Centralized Channel Management (One Command Center)
- All-in GHL: Email, SMS, webchat, calendars, pipelines, support tickets—all managed in one platform.
- Lifecycle orchestration: 10-touch nurture flows across email/SMS/voicemail, abandoned cart, and monthly re-engagement.
- Content rhythm: Weekly value-based emails, consistent social proof dials, and fresh offer tests for each audience intent.
- Result: Reply rates soared 2.7× and rolling pipeline coverage shot from ~2 to 6+ weeks.
3. Business Automation (Fast, Reliable, and Scalable)
- Speed-to-lead: Instant SMS and email to every qualified inquiry, paired with a 2-min callback task.
- Missed-call rescue: Automatic text-backs with single-tap booking.
- Sophisticated lead scoring: Prioritize “hot” prospects using opens, clicks, web activity, and replies.
- Show-up stack: Confirmation texts, reminders at 24 hours and 2 hours pre-meeting, and creative revival for no-shows.
- Result: The new median time to first touch? 43 seconds. Plus, we freed up more than 40 manual hours each month for Procon’s team.
4. Paid Ads That Print Receipts
- Account restructuring: Segmented prospecting, retargeting, and loyalty audiences mapped with tailor-made creative.
- Creative lab: 16 hooks × 7 creatives per hook, tested weekly with ruthless cutoffs for underperformers.
- Bet on winners: Paused ~39% of wasted spend; doubled down on top-performing ad sets.
- Smart audience design: Honed lookalike audiences with data from closed deals and high-LTV customers; paired with proof-driven retargeting.
- Result: ROAS leaped 1.4× to 5.8×, while paid-ads revenue scaled to $1.45M/week. Total weekly revenue peaked at $3M.
Key Charts
Weekly Revenue Over 6 Weeks
(Total $7M; Peak $3M)
ROAS (Before vs After)
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Cost per Lead (Before vs After)
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Customer Acquisition Cost (Before vs After)
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Paid-Ads Revenue per Week (Before vs After)
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By The Numbers: The Metrics That Move the Needle
Let’s recap:
| Metric | Before | After | Delta |
|---|---|---|---|
| Weekly Revenue | ≈$500k/wk | $3.0M/wk | $7M total / 6 weeks |
| Paid-Ads Revenue (wk) | $240k | $1.45M | +504% |
| ROAS | 1.4× | 5.8× | +4.4× |
| Lead → Customer | 4.9% | 17.2% | +12.3 pp |
| Cost per Lead (CPL) | $64 | $20 | −69% |
| Customer Acquisition Cost | $290 | $96 | −67% |
| Speed-to-Lead | 6h | 43s | −99% |
| No-Show Rate | 38% | 15% | −23 pp |
| Average Order Value (AOV) | $180 | $245 | +36% |
| Manual Hours Saved | — | 40+/month | — |
In Their Words
“Zentara didn’t just ‘run ads’—they installed a growth machine. We went from chasing leads to choosing customers.”
— Operations Lead, Procon
Why It Worked
- Clarity > Clutter: Targeted offers at the most valuable cohorts cranked up conversions and let us scale.
- System > Software: Go High Level is powerful, but only when you bolt on the right processes and discipline.
- Speed Wins: Sub-minute responses close deals your competition never even notices.
- Creative, Systemized: Structured hook-testing and fast budget shifts compound weekly—even daily—improvements.
What You Can Get with Zentara
Here’s what we drop in your corner when you want results like these:
- Zentara Growth OS (GHL Snapshot): Proven pipelines, automations, calendars, and dashboards. Fast installs.
- Performance Marketing Engine: Deep account restructuring, creative testing lab, weekly optimization.
- Full-Funnel Redesign: High-conversion pages, forms, offers, and trust-building assets.
- Revenue Reporting: End-to-end dashboards so you know exactly what drives new sales.
Ready To Scale?
Chasing $3M/week—or ramping $7M in six weeks—isn’t about stacking more tools. It’s about building the right system behind them.
Want a free 20-minute GHL Growth Audit?
We’ll map your funnel, surface 3–5 fast wins, and show you the exact snapshot we used for Procon.
Looking for more real-world results?
Check out more Zentara case studies to see how we’re building revenue engines for serious growth.
