Case Study: Zentara × Digitize Media — $1M+/Week to $8M in 6 Weeks with GHL Performance Marketing
Welcome to another deep dive from the Zentara Case Studies lab—where we peel open performance breakthroughs, not just numbers. Today’s highlight: how Zentara helped Digitize Media break through the operational fog, scale new heights, and hit $8M in just 6 weeks—all using Go High Level (GHL).
Before & After at a Glance
Here’s the fast facts, before and after Zentara engineered their sprint to $8M.
| Metric | Before | After | Delta |
|---|---|---|---|
| Weekly Revenue | ≈$250k/wk | $1M+/wk | $8M total / 6 weeks |
| Paid-Ads Revenue (wk) | $220k | $1.05M | +377% |
| ROAS | 1.2× | 5.4× | +4.2× |
| Lead → Customer | 4.3% | 17.9% | +13.6 pp |
| Cost per Lead (CPL) | $72 | $21 | −71% |
| Customer Acquisition Cost (CAC) | $310 | $98 | −68% |
| Speed-to-Lead | 6h | 45s | −99% |
| No-Show Rate | 39% | 14% | −25 pp |
| Manual Hours Saved | — | 45+ / month | — |
The Client & The Challenge
Digitize Media: a sharp, growth-driven marketing team with real traction—but headaches, too. The culprits?
- Too many disconnected tools.
- Manual follow-ups chewing up time.
- Murky attribution stifling decisions.
Add it up, and even killer campaigns were capped.
Their goals:
- Establish a full-funnel, measurable marketing system within Go High Level (GHL).
- Bring every lead channel into one spot.
- Lock in sub-minute replies to prospects (goodbye, missed windows).
- Make paid media their revenue stronghold—without adding a single new hire.
Zentara's Playbook: How We Engineered the Jump
We brought the “Growth OS” mentality—tight process, fast feedback, and relentless automation. Here’s the play-by-play.
1) Marketing Redesign: The Conversion Engine
- Offer & ICP Clarified: Sharpened core offer to speak to two high-value buyer types, with messaging matched to each stage of the funnel.
- Full-Funnel Rebuild: Mobile-first landing pages with frictionless forms, proof stacks, and urgency/credibility cues that get prospects off the fence.
- Measurable Click-to-Close: Combined GHL forms and server-side events to finally close the loop on attribution—even across channels.
Key Result: Landing page conversion rate jumped from 8.2% to 22.4%—and the qualified pipeline tripled by Week 2.
2) Centralized Channel Management
- Everything Under One Roof: Email, SMS, chat, calendars, and pipelines—all run from GHL, one source of truth.
- 10-Touch Nurture: We layered mixed channel (email/SMS/voicemail) touches, sequenced by buyer intent and recency. Old leads? Nudged automatically. Hot prospects? Escalated instantly.
- Content Cadence: Weekly value drops, case study drips, 30-day re-engagement loops to keep the flywheel spinning.
Key Result: Reply rates shot up by 2.6×. Pipeline coverage (how long leads stay warm) expanded from just 2 to over 6 weeks.
3) Business Automation: Speed, Show-Ups, and Sales
- Speed-to-Lead Workflow: Every inquiry triggers instant SMS, email, and a 2-minute callback task.
- Missed-Call Text-Back: Every missed call auto-fires a booking link to re-capture that intent.
- Lead Scoring: Opens, clicks, page visits, and replies float hot leads to the top, so sales time is always optimized.
- Attendance Stack: Automated confirmations, T-24h primer email, then T-2h SMS “see you soon.”
Key Result: Median first touch dropped to just 45 seconds. No-show rates shrank by 25 percentage points, and 45+ hours/month popped back onto the team’s calendar.
4) Paid Ads Built for Scale (& Proof)
- Account Restructure: Three clean campaign tiers—prospecting, retargeting, loyalty—mapped to audience intent.
- Creative Lab: 16 hooks, 7 creatives—a new “batch & test” every week, with underperformers ruthlessly pruned.
- Budget to Winners: Paused 38% of spend that wasn’t paying; doubled down where the traction was.
- Audience Design: Lookalikes based on actual closed-won (not just website visits), plus retargeting using new proof assets.
Key Result: ROAS vaulted from 1.2× to 5.4×. Paid-ads revenue went from $220k/week to $1.05M/week and held strong all the way through the 6-week sprint.
Key Charts
- Weekly Revenue Over 6 Weeks (Total $8M):
- ROAS (Before vs After):
- Cost per Lead (Before vs After):
[IMAGE_HERE] - Paid-Ads Revenue per Week (Before vs After):
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The Numbers That Matter
| Metric | Before | After | Delta |
|---|---|---|---|
| Weekly Revenue | ≈$250k/wk | $1M+/wk | $8M total / 6 weeks |
| Paid-Ads Revenue (wk) | $220k | $1.05M | +377% |
| ROAS | 1.2× | 5.4× | +4.2× |
| Lead → Customer | 4.3% | 17.9% | +13.6 pp |
| Cost per Lead (CPL) | $72 | $21 | −71% |
| Customer Acquisition Cost (CAC) | $310 | $98 | −68% |
| Speed-to-Lead | 6h | 45s | −99% |
| No-Show Rate | 39% | 14% | −25 pp |
| Manual Hours Saved | — | 45+ / month | — |
“Zentara didn’t just run ads—they installed a growth machine. We went from chasing leads to choosing clients.”
— Operations Lead, Digitize Media
Why It Worked
- Clarity beats clutter: Focused offer + the right ICP unlocked conversion and scale.
- System > software: GHL turned powerful because Zentara layered process, playbooks, and guardrails on top.
- Speed sells: Sub-minute replies win deals before competitors even show up.
- Creative is a system: Continuous hook testing + weekly budget shifts compound the results.
What You Get with Zentara
- Zentara Growth OS (GHL Snapshot): Proven pipelines, automations, calendars, and reporting installed in a snap.
- Performance Marketing Engine: Account restructure, creative lab, and fresh optimization sprints—every week.
- Full-Funnel Redesign: Conversion-first pages, forms, offers, and proof assets to nudge trust.
- Revenue Reporting: Source-to-sale dashboards so you can scale with confidence, not guesswork.
Your Turn to Scale 🚀
Chasing $1M+ weeks—or an $8M, 6-week flight path—doesn’t mean patching together more tools. It’s about the system humming behind them.
Ready for your free 20-minute GHL Growth Audit?
We’ll map your funnel, surface a few fast wins, and show you the exact snapshot that made this happen.
Want more case studies and tactical breakdowns?
Browse the Zentara Case Studies blog for real-world growth blueprints.
[All performance figures above are direct client-reported, Aug 2025.]
