Case Study: Zentara × Boost5Marketing — $84M in 6 Weeks with GHL Performance Marketing
Quick Snapshot (Before → After)
| Metric | Before | After | Change |
|---|---|---|---|
| Weekly revenue | ~$3M/week | $14M/week | $84M total (6wk) |
| ROAS | 1.3× | 8.2× | +6.9× |
| Lead → Customer conversion | 4.7% | 19.8% | +15.1pp |
| Cost per lead (CPL) | $85 | $22 | −74% |
| Customer acquisition cost | $410 | $126 | −69% |
| Speed-to-lead | 5h | 37s | −99% |
| Show-up rate | 54% | 85% | +31pp |
| Manual hours saved | — | 50+/month |
The Client & The Challenge
Boost5Marketing was riding high on enterprise volume but struggling to scale efficiently. They were tangled up in tool sprawl, laggy follow-ups, and fuzzy attribution that just capped their growth. The big ask: install a performance marketing engine that’s fast, measurable, and massively scalable—no extra headcount.
Key Targets:
- Engineer a full-funnel system inside Go High Level (GHL)
- Build out multi-channel growth to keep compounding weekly
- Make paid media a predictable, reliable revenue lever
Zentara’s Growth Playbook (Powered by GHL)
1. Marketing Redesign (Conversion Engine)
- ICP & Offer Clarity: Reframed value props to laser-target two top buyer personas. Messaging dialed in to each funnel stage.
- Full-Funnel Rebuild: Mobile-first landing pages, frictionless forms, stacked social proof, and trust badges.
- End-to-End Measurement: GHL forms + server-side conversion events to plug attribution leaks.
Result: Landing page CVR soared from 8.2% to 22.7%. Qualified pipeline tripled by Week 2.
2. Channel Management (One Command Center)
- Centralized in GHL: Email, SMS, live chat, calendars, and sales pipelines—one streamlined dashboard.
- 10-Touch Nurture Journeys: Mixed media (email, SMS, voicemail) sequenced by where the buyer's at and when they last engaged.
- Content Rhythm: Weekly value emails, dripped case studies, and a 30-day re-engagement cycle.
Result: Reply rates shot up 2.9×, rolling pipeline coverage jumped from ~2 to over 6 weeks.
3. Business Automation (Speed, Show-Ups, Sales)
- Speed-to-Lead: Instant SMS and email alerts + a two-minute callback workflow.
- Missed-Call Text Automation: Auto-SMS with the next available booking link.
- Lead Scoring: Tracked opens, clicks, page visits, and replies—surfacing the “hottest” leads up top.
- Attendance Stacking: Confirmation now triggers a T-24h reminder email and a T-2h SMS reminder.
Result: Median first touch in 37 seconds. Over 50 manual hours saved every month. Show-up rate soared from 54% to 85%.
4. Paid Ads That Print Receipts
- Account Structure: Segmented campaigns for prospecting, retargeting, and loyalty—offers calibrated for each audience.
- Creative Lab: 18 core hooks, 8 creative variations, and ruthless weekly rollups to cut the weak creative.
- Budget Discipline: 40% of underperforming spend paused, doubled down on the best 20% of ad sets.
- Audience Design: Lookalikes based on actual buyers; warm retargeting angled to case-study offers.
Result: ROAS jumped from 1.3× to 8.2×. Weekly paid revenue locked in near $14M/week by Week 3 and never slowed down.
Execution Timeline
- Weeks 1–2: Discover & Design
ICP refresh, offer optimization, funnel mapping, tracking plans, and baselines. - Weeks 3–4: Build & Instrument
GHL Snapshot install, new landing pages, forms, pipelines, calendars, dashboards. - Weeks 5–6: Launch, Optimize, Scale
Relaunch ads, creative testing, nurture campaigns live, daily speed-to-lead check-ins, and budget reallocation to what’s working.
The Metrics That Matter
| Metric | Before | After | Delta |
|---|---|---|---|
| Weekly Revenue | ~$3M | $14M | +~367% |
| 6-Week Total | — | $84M | — |
| ROAS | 1.3× | 8.2× | +6.9× |
| Lead Conversion | 4.7% | 19.8% | +15.1pp |
| CPL | $85 | $22 | −74% |
| CAC | $410 | $126 | −69% |
| Speed-to-Lead | 5h | 37s | −99% |
| Show-Up Rate | 54% | 85% | +31pp |
"Zentara didn’t just scale our ads—they installed a growth machine. We stopped chasing leads and started choosing clients."
— Operations Lead, Boost5Marketing
Why It Worked
- Clarity > Clutter: A single, sharp offer to the ideal client profile (ICP) consistently outperformed generic “we do everything” messages.
- System Beats Software: Go High Level is powerful because Zentara put playbooks, process, and guardrails behind the tech.
- Speed Sells: Under-a-minute follow-up wins deals that slower competitors don’t even get a chance at.
- Creative as a System: Hook testing plus weekly budget moves keeps results stacking, not stalling.
What You Get with Zentara
- Zentara Growth OS (GHL Snapshot): Proven pipelines, automations, calendars, and reporting—installed fast.
- Performance Marketing Engine: Fully restructured ad accounts, a creative lab, and weekly optimization sprints.
- Full-Funnel Redesign: Conversion-first assets: landing pages, forms, offers, and proof.
- Revenue Reporting: Source-to-sale dashboards so you can finally scale with confidence.
Ready to Scale Like Boost5Marketing?
Enterprise-level growth is about system, not software. $84M in 6 weeks? That’s not a tool hack, it’s architecture.
Claim your free 20-minute GHL Growth Audit.
We’ll map your funnel, hand you 3-5 quick wins, and show you the exact snapshot we used.
👉 Book now: https://zentara.xyz/schedule-call
Want more real-world growth stories? Browse all Zentara case studies.
