Case Study: Zentara × CureSleep — $3M/Week to $7M in 6 Weeks with GHL Performance Marketing
Welcome to the breakdown of how CureSleep collaborated with Zentara to take their growth to the next level—$3M/week to a whopping $7M in just six weeks, all powered by Go High Level (GHL) and a sharp performance marketing playbook.
The Fast Facts
| Metric | Before | After | Delta |
|---|---|---|---|
| Weekly Revenue | ≈$500k/week | $3.0M/week (peak) | $7M total/6 wks |
| Paid-Ads Revenue (wk) | $240k | $1.45M | +504% |
| ROAS | 1.4× | 5.8× | +4.4× |
| Lead → Customer | 4.9% | 17.2% | +12.3 pp |
| Cost per Lead (CPL) | $64 | $20 | −69% |
| Customer Acquisition Cost (CAC) | $290 | $96 | −67% |
| Speed-to-Lead | 6h | 43s | −99% |
| No-Show Rate | 38% | 15% | −23 pp |
| Average Order Value (AOV) | $180 | $245 | +36% |
| Manual Hours Saved | — | 40+/month | — |
The Client & The Challenge
CureSleep had strong demand but kept bumping into classic scalability brick walls: tool sprawl, sluggish follow-ups, and foggy attribution. This wasn’t just a tech problem—it was a process problem, especially in a health-adjacent category where privacy and speed matter.
They needed:
- A single, robust funnel (hello, GHL!)
- Lightning-speed responses to every lead
- Paid media that could scale (predictably!) as revenue lever
Zentara’s Playbook: Six Weeks, Serious Gains
Here’s how our system made all the difference:
1. Marketing Redesign (Conversion Engine)
What We Did:
- Sharpened value props for CureSleep’s top two audiences
- Rebuilt the entire funnel: mobile-first pages, smooth forms, credibility blocks, no-risk CTAs
- Closed measurement gaps with tight GHL forms and server-side tracking across ads, web, and CRM
Results:
- Landing-page CVR jumped from 8.1% to 21.9%
- Qualified pipeline tripled by Week 2
2. Channel Centralization (One Command Center)
What We Did:
- Unified everything in GHL: email, SMS, webchat, calendar, pipelines, tickets
- Built out multi-channel nurture (10-touch sequences), cart recovery flows, and 30-day re-engagements
- Kept a weekly content/test cadence—value, proof, and offers synced to buyer intent
Results:
- Reply rates up 2.7x
- Pipeline coverage from ~2 weeks to 6+ weeks, so sales could finally breathe
3. Business Automation (Speed, Show-Ups, Scale)
What We Did:
- Automated instant SMS/email + 2-min callback task for every qualified lead
- Built missed-call “text back” with instant booking links
- Added lead scoring: opens, clicks, page duration, replies—so “hot” leads never cool off
- Automated every stage of attendance: confirmations, T-24h primers, T-2h SMS nudges, and revival campaigns for no-shows
Results:
- Median first touch: 43 seconds (from 6 hours!)
- 40+ manual hours per month given back to CureSleep’s team
4. Paid Ads That Print Receipts
What We Did:
- Restructured accounts with clean tiers: new leads, retargeting, loyalty
- Opened up a creative lab: 16 hooks x 7 creative variants, ruthlessly pruning anything underperforming every week
- Aggressively shifted budget to winners—paused ~39% of waste, doubled down on the best 20% of ad sets
- Designed lookalike audiences from closed-won, high-LTV customers, and built retargeting layers using proof-first offers
Results:
- ROAS up from 1.4x to 5.8x
- Paid-ads revenue hit $1.45M/week while total weekly revenue peaked at $3M
Key Charts
- Weekly Revenue Over 6 Weeks: Total $7M; Peak week at $3M
- ROAS: Before 1.4× | After 5.8×
- Cost per Lead & CAC: Massive drops
- Lead → Customer Conversion: Jumped by 12.3 points. Crazy.
The Numbers That Matter
| Metric | Before | After | Delta |
|---|---|---|---|
| Weekly Revenue | ≈$500k/week | $3.0M/week (peak) | $7M total/6 wks |
| Paid-Ads Revenue (wk) | $240k | $1.45M | +504% |
| ROAS | 1.4× | 5.8× | +4.4× |
| Lead → Customer | 4.9% | 17.2% | +12.3 pp |
| Cost per Lead (CPL) | $64 | $20 | −69% |
| Customer Acquisition Cost (CAC) | $290 | $96 | −67% |
| Speed-to-Lead | 6h | 43s | −99% |
| No-Show Rate | 38% | 15% | −23 pp |
| Average Order Value (AOV) | $180 | $245 | +36% |
| Manual Hours Saved | — | 40+/month | — |
What CureSleep Had to Say
"Zentara didn’t just ‘run ads’—they installed a growth machine. We went from chasing leads to choosing customers."
— Operations Lead, CureSleep
Why Did This Work?
- Clarity over clutter: Simple, sharp offers for the highest-value buyers converts and scales—period.
- System > Software: GHL became unstoppable because Zentara stacked in tested playbooks and guardrails.
- Speed Wins: Sub-minute response times win deals the competition never even sees.
- Creative as a System: Relentless hook-testing and shifting budget to what actually performs—compounding results, every single week.
What You Get with Zentara
- Zentara Growth OS (GHL Snapshot): Quick-install, proven funnels/automations/calendars/reporting
- Performance Marketing Engine: Account restructure, creative lab, weekly optimization sprints
- Full-Funnel Redesign: Conversion-first everything—from pages to forms to trust assets
- Revenue Reporting: Source-to-sale dashboards—scale without that dreaded attribution fog
Ready to Scale?
Chasing big numbers like $3M/week (or a $7M wind sprint) isn’t about stacking fancier tools. It’s about making the right system run on rails.
Want a taste?
Claim your free 20-minute GHL Growth Audit. We’ll map your funnel, surface 3–5 fast wins, and show you our blueprint.
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